Friday, 17 December 2010

Evaluation


For the duration of this project I have used numerous different research techniques to find out about the impacts and future of blogging. Several techniques I have used have been more useful than others. I found that I got a lot more information using primary research methods such as focus groups and one on one interviews than using secondary research methods such as books and the internet.

To my disadvantage of my primary research was that I could kind of already predict the type of answers I would get back from my focus group and one on one interviews, because the people I was interview were of the same age group as me. Therefore I didn’t really get a good contrast of how blogging impact people.  I also feel like I spent a lot of my time on primary research as I had to constantly ask people to do my questionnaire as you don’t want it to be too long but you want it long enough to gain the most information you can. Although saying that the information I got from my one and one interview and focus was reliable but not so much effective as my demographic was the same other than one person, who didn’t really make that much of a difference to my results. Even though I got to chose my participants, I didn’t have a wide range to choose from and again because my primary research was slightly rushed. I couldn’t be too picky on who I had.  One setback was that I hoped that I’d get answers with some detail, and even though I asked questions to encourage answers with detail, I didn’t always get that. Maybe if I had asked more people then I would have got more of a contrast. Also in my focus group I was last to ask questions and I felt like my participants may have got a bit bored and found the whole process a little tedious. Another setback was that we was only given about ten minutes each to ask our questions which obviously restricted us from how much detail we could gained out of the answers given.  Another method I used was comparative analysis to compare Diggy Simmons blog and Tavi Gevinson’s blogs to see whether if they were easy to use, looked attractive and were entertaining. I wanted to see if those were the reasons why they are popular making people regularly view them.

I didn’t really find my secondary research reliable or really effective. Finding websites on the topic I was researching was quite hard. To be fair I did only use one search engine which was Google which is quite bias. I think I spent too much time sieving through pointless sites etc…  and not spending enough time looking for reliable useful sites. Most websites told me about when blogging started and famous bloggers but not how they impacted anybody or us and what they predict the future of blogging will be.

If I had the chance to do this all again I think I would pick a different subject not necessarily for ease but just a subject that’s more accessible on the internet. I felt like I hit a brick wall after a while and lost some motivation. I would have picked a variety of people from ethnicity, age and social class just to get fairer and different results. 









Thursday, 11 November 2010

Comparision of two blogs



Website 1: Style Rookie         
Website 2: Diggy Simmons
Home page


There isn’t a homepage, instead you are welcomed with the first page of the blog. Starting with the latest posts. All blogs follow this style.
Just like Style Rookie there isn’t a homepage. Instead it follows the conventions of a blog with the first thing being the latest post.
Navigation


The navigation is very simple. You simply have to scroll down to see read each post and look at each picture. On the side you can choose what post to read my which particular month.
Again just like Style Rookie the navigation is identical.
Links and labels


There isn’t many links and even if there was it would be hard to find as Tavi writes a lot. You can sometimes get lost and she doesn’t posts links.
Links on Diggy’s blog are very easy to find. Infact almost every post has a link to it.
Readability


I found it quite daunting to read, as there is a vast amount of text. It almost felt as though I was reading a novel. Although sometimes she writes in a humorous manner.
Diggy’s blog is very clear and really easy to read. You aren’t starved of text and what is written is great and entertaining at the same time.
Content


There is a lot of content of this blog. One could argue that there is too much. You would need some time on your hands to go through it. Most of the content Is about her day etc with pictures of what she wore etc.
The content on this blog is very vast. Post can be about what Diggy has been up to and his new ventures in regards to his trainer line and music. There are also posts about the latest men’s fashion and occasionally gadgets etc...

One on one Interview

I had performed an interview asking Ries questions to see how blogs have impacted his life etc....



How often do you read blogs?
Two to three times a week                                                       

What attracts you to them?
The music, the personality of the blogger and the similarities and differences you share with them.

What do you get out of reading them?
Other perspectives on things, new music, its away to keep in touch with new trends etc…

What blogs do you follow?
Jesse boykins III, Diggy Simmons

Do blogs influence you? (the way you dress, live your lives, music or product you use)
No but they influence conversations and thoughts.

Do you spend more time on blogs instead of social networking sites, newspapers etc…?
Spends more time on facebook because its more engaging and I enjoy socializing

Do you have your own blog?
Not yet but im looking to create one

What would it be about?
Music and fashion

Do you talk about blogs with friends?
Yes because most of my friends share the same interests as me.

Can you see people getting paid for blogging?
Yes but not for now

Do you think blogging will increase or die out in the future?
I think it wil increase and then eventually DIE OUT BECAUSE RIGHT its going up in popularity


Do you think it’s just a trend?
No because it hasn’t caught on to as many people as it should have 


How do you go about finding a new blog? (Word of mouth, newspaper, friends)
Social networking sites etc…

Wednesday, 3 November 2010

Source Table

Research log
 
Date
Activities
Sources found
How found?
24.9.10
Assignment was set.
Topic decided on and discussed.
List of sub-questions created.
Initial web searches- secondary research – Wikipedia…etc

Name of sources found and saved
Googled the topic – lots of sources found.
Checked Wikipedia and followed links at bottom of page.
29.9.10


Wrote questions and sub-questions. Found links to the subject I’m researching.
I went instantly on to their blogs as I already knew of them.

1.10.10

Checked Intute. 
Researched further.
No sources were found.
I googled Tavi Gevinson
6.10.10
Read a book
Public Relations and The Social Web: How To Use Social Media & Web 2.0 in Communications.
Went to New Media section at school library.






















Tuesday, 2 November 2010

Effective Media Advertising

As a group we came up with some conclusions to which ones are most effective. We found out that most people do not like Pop-ups as we associate them with virus' and bad websites. We usually don't like them as they distract us from what we were doing and we usually would just click off the box without taking in the actual advertisement.
We thought some banner advertisements were good as they come up at the top of the page and don't block what you were watching/reading. There effective ecause nowadays they have ones with images and videos in promoting trailers. Some also have a 'click here' sign which would lead you to the main website where you can find out more information.
For mobile advertising we thought that it would only be effective if they were advertising something alongside the consumer being able to win or get something. (e.g. Orange wednesdays Buy 1 get 1 free ticket) 
As a group we came up with the idea that if we combined contextual advertising and pop-ups it may be effective because at least the pop-up would be something your really interested and that may appeal to you more, rather then a random advert which you have no interest in.
The Focus group itself was good but i think you would have to make sure you have checked the Demographics (social class, age, gender) because it woul be pointless if you had a focus group with different people interested in different things.

Wednesday, 6 October 2010

Reliable Websites

Many websites are unreliable as a resource and offer false or irrelevant information and therefore are not suitable for use in secondary research.We have to make sure that the websites are relevant and factual and in order to do so we have to follow who, what, why and when.

Who - Finding out who wrote the information is a good way to see if the information is reliable or not. Websites such as Wikipedia have some useful pieces of information but it isnt 100% reliable as it written by memebers of the public.

What - Did it provide you with useful information? Did it answer most of your research questions? What does it tell you tha can help your research as well as  research skills? 


Why - Why is this site relevant to your research topic? Why does it appeal to your target audience and why do you use this website in comparison to others; what does it have that better for you?

When - When was the information on the website posted? Is the information current to the topic you are researching? How old is the website?

When was the informa
When was the information on the website posted? Is the information current to the topic your researching? If it was a article that you found online its really important that you know when the information was taken or else it might be out dated.

tion on the website posted? Is the information current to the topic your researching? If it was a article that you found online its really important that you know when the information was taken or else it might be out dated.
When was the
When was the information on the website posted? Is the information current to the topic your researching? If it was a article tha
When was the information on the website posted? Is the information current to the topic your researching? If it was a article that you found online its really important that you know when the information was taken or else it might be out dated.t you found online its really important that you know when the information was taken or else it might be out d

information on the website posted? Is the information current to the topic your researching? If it was a article that you found online its really important that you know when the information was taken or else it might be out dated.