What are the benefits/drawbakcks of each?
Experiments - A test to see if something is true: A benefit of using this method is that it is reliable and factual. As you can see the results for yourself. Although you would need a controlled group and also you would need a different group of people, given the same information and see how they perform. A drawback to this method is that an experiment is essentially a set up, therefore it may not be in a real-life situation.
Participant Observation - The researcher participates in the activity in order to better understand it. A benfit of ususing this methos is that you get a clearer understanding of what you are researching. You are personally participating in your research as apposed to just reading it or researching online. A drawback to this method is that the researcher can have a biast opinion.
Hi Kalan; good comments here but unfinished; can you also discuss the other forms of research, such as historical, comparative and competitor analysis?
ReplyDeleteFiona